Adu E-learning system Essay

Presentation: In today’s present day society, PC has become a lifestyle particularly by methods for correspondence. For the most part, individuals these days have their own web association so they can uninhibitedly utilize the web. There are numerous sites webpage that centers around encouraging the structure of interpersonal organizations or social relations among individuals who, for instance, share interests, exercises, foundations, or genuine associations, these sites are at times we call â€Å"Social Networking-Sites†,most well known case of this are facebook and twitter Most informal organization administrations are electronic and give intends to clients to interface over the Internet. There are sorts of long range interpersonal communication destinations that was utilized for instructive purposes in Schools, Colleges and Universities,these are what we call â€Å"LMS(Learning Management System) or E-learning System,it empower understudies to learn whenever and anyplace and can be likewise utilized in wording correspondence, with the utilization of web. Case of this was our own Adamson University E-learning System that empowers us to see the declarations, updates of our school occasions, lessons(updated by a portion of our teacher), see grades on the web and different things. It additionally serves us as a correspondence for the educators and understudies or understudies to understudies since we can send messages, we can visit in room section.professors can give assignments and We,students can pass assignments on the web. In this investigation, We trust that we can see the impacts of AdU E-learning System regarding correspondence with students’ and teachers since these days We, analysts see and furthermore encountered the utilization of Also E-learning System and numerous Adamsonian understudies frequently use it as far as correspondence purposes. Articulation of the Problem: Serious Problems: What are the impacts of Adu E-learning framework in the correspondence of understudies and teachers. Minor Problems: 1.Demographic Profile of respondents regarding: a.Age b.Course c.Often use of E-Leaning System d.Time Spent in utilizing E-Learning System 2.What are the impacts of Adu E-learning framework in the correspondence of understudies and teachers as far as? a.Study exercises b.Reminders of school occasions c.Announcement of evaluations Extensions and Limitation of the examination When all is said in done, the focal point of this examination is coordinated towards learning of impacts of AdU E-learning System as far as correspondence with students’ and educators and for Adamsonian College Students who utilizes E-Learning System for correspondence purposes. Essentialness of the investigation Adamson University College Students. In this examination, understudies can profit a great deal on this investigation for they can gain proficiency with the impacts of E-learning System as far as Communication of students’ and teachers. Know the Importance of AdU E-learning System. Exercise/Updates Analysts. The explores have built up their composition and investigation abilities expected to make a decent postulation Meaning of terms LMS (Learning Management System)- frameworks that empower understudies to learn whenever and anyplace and can be likewise utilized in wording correspondence by the utilization of web.

The Worn Path free essay sample

With her long dress and loosened shoes, Phoenix Jackson the hero of the story lets nothing stop her on her excursion in the freezing December climate. In Eudora Welty’s â€Å"A Worn Path,† Phoenix Jackson is a capricious old Negro lady who is resolved to get the medicine for her â€Å"ill†grandson, and through the entirety of the intense deterrents she some way or another gets through and contacts her objective, beside her contemplations that integrates with the story. It appears as though she is living trying to claim ignorance and as though she has strolled this entire â€Å"worn path† just to remunerate herself and cause herself to feel better about the genuine circumstance she is in after the loss of her grandson. In â€Å"A Worn Path,† Eudora Welty depicts Phoenix as an old and little Negro lady who may appear to be prepared to go through whatever is tossed her direction, however the portrayals of certain occasions contain mental association with the story line. We will compose a custom article test on The Worn Path or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The story itself is very straightforward yet the manner in which Welty utilizes representations and incongruity is the way the mental association becomes possibly the most important factor. Phoenix may consistently appear to comprehend what precisely is going on around her, however the manner in which she depicts certain occasions can persuade she’s not actually in the correct perspective. Her refusal contemplations leave us to not have the foggiest idea about any of her forthcoming responses. To start with, Phoenix shows she is encountering some Denial mental trips, for example, when she portrays the young man bringing her a bit of marble cake and when she connects with take it from his hand Welty clarifies, â€Å"But when she went to take it there was only her turn noticeable all around. † The dull setting of this story shows she might be feeling very forlorn and that is the reason she may have thought she saw a young man. This young man may have recently been a past idea of her young grandson. Additionally, Welty wrote in her story that Phoenix later experienced a â€Å"corn maze† when truly there was no way by any means, however it drove her to a scarecrow that Phoenix thought was an apparition. She asked the â€Å"ghost† a couple of straightforward inquiries, however when she found no solution that is the point at which she understood it was only a scarecrow, yet she despite everything conversed with him as though he were a genuine individual and she says, â€Å"My faculties is gone I excessively old. I the most seasoned individuals I ever know. Move, old scarecrow† She stated, â€Å"while I hitting the dance floor with you. †(Welty). Next, Phoenix shows some various demonstrations of forswearing when she comes about the scarecrow she appears as though she is somewhat diminished when she understands that it was anything but an apparition like she thought. We realize she appears to be mitigated on the grounds that in the wake of seeing it was anything but an apparition Welty portrays Phoenix’s face as, â€Å"Her face lighted†. When being soothed that the scarecrow was not an apparition, yet then not being frightened at all when the tracker later pointed his weapon directly at her face. She appears to not stay with only one sense as a part of her character Phoenix shows minutes when she knows about reality and other when she’s trying to claim ignorance. The scarecrow for example could have additionally helped her to remember her grandson as in she suspected it was a phantom and when the tracker directed the weapon toward her face possibly she was not apprehensive on the grounds that she realizes that her grandson isn't simply sick, however he has just given so she misses him enough to not give it a second thought on the off chance that she would be shot to death and later be brought together with him in paradise. As indicated by Frauds hypothesis Psychoanalytical Criticism he contends that ‘we create guards: specific observation, particular memory, forswearing, dislodging, projection, relapse, dread of closeness, and dread of death, among others. Afterward, towards the consummation of the story, Welty depicts Phoenix as being confounded also. As Phoenix is sitting in the doctor’s office she says nothing back to the attendant who is posing her inquiries, she just sits upstanding in her seat with a straight look all over. The medical caretaker poses a couple of inquiries, however one inquiry truly triggers Phoenix and she at last answers back. The medical caretaker asked, â€Å"Tell us rapidly about your grandson, and get it over. He isnt dead, right? † and that is when Phoenix answers, â€Å"My grandson. It was my memory had left me. There I sat and overlooked why I made my long excursion. † The entire time in the doctor’s office she goes about as though she is confounded and has lost all parts to her memory. This additionally could be on the grounds that she wouldn't like to concede that her grandson has died, therefor Phoenix is trying to claim ignorance and doesn't know what’s genuine or counterfeit any longer and is in a mess. â€Å"The Worn Path† by Eudora Welty is about an African American that utilizes her assurance to head into town for Medicine for her grandson. This is the place Jackson faces the greater part of her deterrents during the excursion, yet she fears nothing in view of the condition of refusal she is in. Phoenix is giving indications of not knowing what’s going on in evident reality contrasted with what she needs to be valid, anyway this is the place is think the forswearing becomes possibly the most important factor. She’s trying to claim ignorance that her grandson is dead, and when she experiences the tracker, scarecrow that is the explanation we get two distinct responses since she is a condition of forswearing that she doesn’t comprehend what genuine any longer. Along these lines, we as perusers are left in a state addressing ourselves whether Phoenix’s grandson is in any condition.

Toni Morrison Biography Essay Example For Students

Toni Morrison Biography Essay Toni Morrison was conceived named Chloe Anthony Wofford, on February 18, 1931 in Lorain, Ohio. She was the girl of Ramah and George Wofford. At the point when Morrison entered the principal grade, she was the main dark understudy in her group and furthermore the lone kid who had just figured out how to peruse. She in the long run moved on from Howard University in 1953 with a degree in English, and later earned an experts degree from Cornell. Companions at school began calling her Toni due to her center name. Morrison came back to Howard University to show English in 1957, following two years of instructing at (TSU) Texas Southern University. While educating at Howard she met and wedded a Jamaican draftsman, Harold Morrison. Together they had two children, Harold Ford and Slade Kevin. In the next years she joined a scholars bunch in which she composed a short tale about a little dark young lady who needed blue eyes. She in the long run formed that story into her first novel, The Bluest Eye. We will compose a custom article on Toni Morrison Biography explicitly for you for just $16.38 $13.9/page Request now In 1964, Toni and Harold Morrison separated, and Toni moved to New York with her two youthful children. She started functioning as a book supervisor at Random House in 1965. Throughout the following 20 years, Morrison moved into a senior publication position with the organization and shepherded the scholarly endeavors of various unmistakable African-Americans, including Muhammad Ali, Angela Davis, Andrew Young, and Toni Cade Bambara (Morrison). Morrisons tale The Bluest Eye was distributed in 1970 yet didn't appear to sell well. She had progressively attractive accomplishment with her subsequent novel, Sula in 1973, the narrative of a dear kinship between two ladies in a Midwestern dark network called The Bottom. With her next novel, Song of Solomon in 1977, Morrison exchanged her perspective towards the African-American man, named Milkman Dead, who takes an excursion south from his old neighborhood in Ohio to become familiar with his family ancestry. It turned into a soft cover hit and won the National Book Critics Circle Award for fiction. Tar Baby distributed in 1981, is an enthusiastic story of class, racial, and sexual clash set on a Caribbean island, and which it remained on blockbuster records for four back to back months. Morrison went out in 1983 to focus on her composition and instructing professions. In 1987, she distributed Beloved, the account of a previous slave, Sethe, who is spooky by the apparition of her killed little girl and is visited by a bizarre, lovely young lady calling herself Beloved. The epic won global praise, including the Pulitzer Prize for fiction, and it for all time set up Morrison in the more elite class of twentieth-century creators (Morrison). Morrison frequently thinks about writing in this time to composing while a war is occurring. Her refusal and valor to gloss over reality on the page is the thing that I think makes her composition probably the best around. On composing she has said â€Å"I’m now and then terrified of what I compose, however I can’t turn away. I won't turn away. That’s the one spot where I’m going to, you know, look. It’s a free spot for me. It’s not constantly protected, however that’s the one spot where all my little vulnerabilities, and weakness, can't go to the surface† (Hedge). In 1987, Morrison turned into the primary dark lady ever to hold a seat at an Ivy League school like Princeton University. She distributed Jazz, a novel about the shocking 1920s Harlem world. A grouping of individual tragediesincluding the passing of her mom and the decimation by fire of her home in Grand View-on-Hudson, New Yorkwas helped by proficient accomplishment in 1993 when Morrison was granted the Nobel Prize in writing. She was the primary African-American, and just the eighth lady ever to be named a Nobel laureate, which is the most elevated respect in the field. Morrisons proceeding with prominence got apparent in 1996, when Song of Solomon reemerged on success records after a little assistance from one of her all the more impressive fans, Oprah Winfrey, who additionally featured in the 1998 film form of Beloved. In 1998, Morrison distributed her seventh novel, Paradise, which is set in a dark idealistic network in Oklahoma. Toni Morrison currently lives in Princeton, New Jersey.

How to Research Your Essay Topic - An EBook You Will Absolutely Love?

How to Research Your Essay Topic - An EBook You Will Absolutely Love?Are you looking for marketing essay topics to write about? You have likely already looked at all the possible topics and then thought to yourself, 'I want to know more, but I don't have the time or the inclination to research it.' Well, that is where this article comes in.In this article, I will teach you some tips and tricks for researching your topic for an essay. Specifically, I will discuss article writing techniques and explain how to research for your marketing essay topics. After reading this article, you should be able to pinpoint the best topics for you, so that you can move on and research them and discover what truly interests you.In order to research your article topics, the first thing you need to do is decide which one you will write about. If you are going to write about a specific niche, there are plenty of research tools available to help you.You can use Google's 'Keyword Tool' to check out popular search engines, such as Yahoo or Bing. In the keyword box, type in a keyword phrase to see if it is listed on any of the top 10 websites.Once you have decided on the exact subject of your research, the next step is to figure out what other articles about the topic exist. This may seem impossible, but there are numerous article directories available on the Internet. With the right search criteria, you can easily find the article that talks about your topic the most.To further research on your topic, you can use Google's keyword tool to find some random articles with a keyword that closely matches your topic. Use these articles as references, and check out their keyword density, in order to see how much emphasis they have on a certain keyword. It is advisable to use more keywords, as opposed to using less, when you are writing an essay. As you can see, there are plenty of ways to research your marketing essay topics. I hope you have found this article useful and begin researching your topic today!

My First Day Of Math - 1517 Words

I am writing to you to talk about the complicated semester I have had in Math. Our first day of math we talked about the Handshake Problem. We needed to figure out how many handshakes there would be in our class of sixteen students but we could not shake the same hands twice. Our class got in a circle began to model out the problem by shaking each other’s hand but then we had to figure out a formula. A common method that I have used throughout the whole semester is making a table. I made a table and was able to make the conclusion that the number of handshakes were increasing by counting numbers. By that time class had ended and for homework we needed to come up with a formula for this problem and reflect. When I first tried to find an equation for this problem is 16 x 15 = 240. This equation did not work because I was counting for shaking the same handshakes twice. If I would have divided it 240 by 2 I would have got 120 and that would have been the correct answer. After careful discuss, in class and out of class thinking our final conclusion was that the formula was n(n-1)/2. N is for the number of people that come into the room. N-1 is the one less hand the next person will have to shake from the previous person. This equation worked for any number of people that needed to shake hands. One of the goals of the class is to acquire numerous strategies for approaching and solving unfamiliar mathematical problems and the habits of posing new problems. My professorShow MoreRelatedMath: My Worst Subject1423 Words   |  6 PagesMath is not my best subject. I would go as far to say that at times, I HATE MATH. Dont get me wrong, I use math every day. At work, I have to turn fractions into decimals. I can figure out my change at the store. I am even getting through this Stats class. I just wish I knew exactly why I dont like math. It might be because it seems like such a foreign language to me. I can remember when I started learning math. 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I would go to my friends house and help them with their homework. They would ask me questions and I knew how to answer them. I was everyone’s go-to girl. After awhile I started to get arrogant. With my head held high I knew I was smarterRead MoreMy Experience with Math739 Words   |  3 Pagesthat originally may be perceived as fear. My first obstacle with this course was to admit to myself that I had created my own fear of math. I had fully produced what I now view to be a huge challenge. The inevitable had finally arrived. I had postponed my taking this math class for close to ten years. I was now at age 29 sitting in a math class that I had avoided through out my collegial career. So here I was, struggling from the beginning, prior to a math problem even being placed on the boardRead MoreMy Miserable Math Moments.991 Words   |  4 PagesMy Miserable Math Moments It was the 7th grade when math started getting really hard for me, none of it made sense anymore and I was ready to quit. 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A study from Teacher CollaborationRead MoreI Was Not A Perfect Smart Student911 Words   |  4 Pagesher and so I truly had learned plenty of knowledge from her, who has motivated me to become a confident lady in math now. However, the thing I will never forget about her in my life that she gave me the award â€Å"Bernice Livers Sonricker Endowed Scholarship 2014† even I was not a perfect smart student. Although I have a strong math solving problem skills, I have not always been good at math. But she believes in me and makes me realize that I can become a good and confident professor in the future ifRead MoreMy First Day At School908 Words   |  4 Pagesjumped out of my bed as my alarm blared in my ears. Yes, I was excited. It was my first day of middle school after all! I put on my clothes I set out the day prior, and ran downstairs to get my things. I remember being so excited I was completely ready for school half an hour before I needed to be. I even remember what I wore†¦ Mostly. I was wearing a light pink beanie, green leather jacket and blue jeans with my black converse...I think. To be completely honest, I don’t remember my shoes or shirtRead MoreGraduation Speech : Literature Review1648 Words   |  7 Pagesfail many leaners† (Tomlinson, 2001, p. 15). In the beginning of the year, my students and I got through the highly anticipated first few days of school full of expectations, community builders, and fun, when I quickly learned I had a classroom of â€Å"math haters.† When I surveyed my class, I found out the majority of my students thought math was boring and hard, and there was a strong dislike of math. While I collected my own data on them as well, via grades and watching how they worked, I realizedRead MoreWhy Do Filipino Students Hate Math1494 Words   |  6 PagesWhy do Filipino students hate math? by jhay on June 16, 2009 X Welcome Googler! If you find this page useful, you might want to subscribe to the RSS feed for updates on this topic. Yesterday, I expected the first meeting of my statistics class to be the start of a boring and tormented semester of taking another math subject. My hatred or lack of enthusiasm in math as a subject stems back to my high school days spent being humiliated in front of class by a teacher who forced us to do manual calculations

Dementia And Its Effect On The Function Of The Brain

Dementia is a term used to describe the symptoms of a number of illnesses which effect the function of the brain. It is an umbrella term describing the progressive decline in a person’s cognitive ability. The type and severity of symptoms varies with each type of dementia and is usually has a gradual onset, is progressive and irreversible. (1) Research conducted by the Australian government in 2011, estimated that 298,000 Australians have been diagnosed with dementia and based on current projections, this number will exceed 400,000 by 2020. (1) Although forecast methods vary, the number of people with dementia is expected to triple between 2011 and 2050 and is estimated to reach approximately 900,000 by 2050. (1) In 2013, 10,933 people died from dementia, making it the second leading underlying cause of death in Australians, accounting for 7.4% of deaths in that year. This number has gradually increased by 32% since 2009. (2) Dementia does not only impact the people with symptoms and it also disturbs the people who must care for the person. It is estimated that 1.2 million people are involved in the care of people with dementia. It has a financial burden on the Australian economy $4.9 billion in 2009-10. (1) Globally, the World Health Organisation reports there are approximately 47.5 million people who have been diagnosed with a form of dementia and there are 7.7 million new cases each year. The number of people effected internationally is estimated to triple by 2050 toShow MoreRelatedAlzheimer s Disease : The Most Common Form Of Dementia1427 Words   |  6 PagesDementia, known as one of the world s current pandemics, is estimated to be the fourth most common cause of death in the developed country, second only to cardiovascular, cerebrovascular diseases and cancer. With the aging population, dementia has gradually become a serious threat to the health of the elderly people in Australia. Alzheimer s disease is the most common form of dementia. Alzheimer s disease usually occurs in a primary degenerative encephalopathy in senile and pre senior periodRead MoreThe Difference Between Dementia And Alzheimer s Disease1523 Words   |  7 Pagesthe difference between Dementia and Alzheimer s disease. Dementia is not a disease, it is a term used to describe Neurological conditions that involves some form of serious mental disorder such as memory loss, confusion, and impaired judgment. Alzheimer s is an actual disease, which is a form of Dementia and the most common type of Dementia; it is accountable for 60% - 80% of all cases of Dementia. Dementia has been around for many years dating back to the 1900 s. Dementia refers to a group of symptomsRead MoreEffects Of Exercise On Brain Health1623 Words   |  7 PagesThere is ample evidence to demonstrate that through the normal ageing process alterations to the brain in structure and function are directly related to cognitive ch anges (Glisky, 2007). With an increasing ageing population strategies for prevention of disease and age related cognitive decline are necessary to improve quality of life and reduce the associated healthcare costs (Australian Government Productivity Commission [AGPC], 2013). Physical exercise is known to be crucial in maintaining physiologicalRead MoreThe National Institute Of Neurological Disorders And Stroke Defines Dementia1563 Words   |  7 PagesStroke defines dementia as:â€Å" word for a group of symptoms caused by disorders that affect the brain. It is not a specific disease. People with dementia may not be able to think well enough to do normal activities, such as getting dressed or eating. They may lose their ability to solve problems or control their emotions. Their personalities may change. They may become agitated or see things that are not there. (Health, 2014).This essay is going to discuss and explore what dementia is and the fourRead MoreThe Exact Cause of Dement ia Essay906 Words   |  4 Pagesliving with Dementia. Dementia is not a disease; it is a group of symptoms caused by another disease, which produces a progressive loss of cognitive functioning (Psychology Today). People often believe that because of old age, a person may have Dementia, but this is a false accusation. In old age you may forget a few things here and there, but it is only when the symptoms affect the person’s daily life that it can be called Dementia. The exact cause of Dementia is damage to the brain cells; it affectsRead MoreTypes of Dementia1550 Words   |  7 PagesDEMENTIA’S Dementia is a vague term used to describe a person that has loss of memory and change in behavior and activities. It goes beyond the forgetfulness and absent minded. It is commonly used In reference to the elderly, when cognitive abilities start to slip from one’s own control. Dementia cannot be diagnosed due to memory loss alone. It must be accompanied by two or more interruptions of brain function. Individuals who suffer from a disease that causes dementia undergo a number of changesRead MoreThe Effects Of Occupational Therapy On Enhancing Quality Of Life1523 Words   |  7 PagesThe Effects of Occupational Therapy in Enhancing Quality of Life for Individuals With Dementia Dementia is a chronic syndrome that involves a progressive deterioration of brain function and leaves a person to suffer from not only a cognitive decline but physical, emotional, and behavioral changes as well. There are over ten different types of dementia and each cause significant changes in the make up of the brain and the brain function. Those changes include deposits of protein that form plaquesRead MoreDevelopment And Evaluation Of Cognition Based Interventions1531 Words   |  7 Pagesinterventions (CBIs) for people with dementia in improving cognition, and quality of life (QoL). However, little is known about the effects of these interventions for carers who are actively involved and participate in CBIs alongside their relative. In addition, it has been argued that engaging family carers in the therapeutic process is important as it has the potential to improve mutual understanding and enhance carer well-being. My PhD research aims to evaluate the effects of carer involv ement in CBIsRead More The I-Function And Alzheimers Disease: Where is The Person?1243 Words   |  5 PagesThe I-Function And Alzheimers Disease: Where is The Person? Alzheimers disease (AD) is a serious form of dementia that involves the destruction of brain cells, and ultimately leads to death (1). What makes AD such a frightening disease, for both the patient and their family members, is the loss of self associated with the dementia. Those afflicted with AD cant understand the changes going on within themselves. Family members are upset by the loss of the person they once knew. It is commonRead MoreThe Origins And Development Of Dementia1431 Words   |  6 PagesDevelopment of Dementia Dementia is a disease that affects a vast number of Americans, and people worldwide. As people grow and live longer in today’s world the cases of clinical dementia are increasing. There are many causes of dementia, equally leading to different forms and symptoms of this disease. Most causes of dementia are known, and labeled in order to establish proper treatment. Alzheimer’s disease is the most common form of dementia, accounting for more than half of all people with dementia. The

Accounting Financial Analysis Report Small Business

Question: Discuss about the Accounting Financial Analysis Report for Small Business. Answer: Case Study Analysis 1: Calculation of the principal ratios of small business Ratio (Internal sources to be used for financial asset acquisitions) Ratio Calculation Debt/Equity Ratio = Debt/Equity (Debt= 187740) (Equity= 151000)= 1.24 Firms earning ability ratios Ratio Calculation Net Profit Ratio Gross Profit ratio Return on assets Return on Equity = Net profit/Sales*100=016 Gross profit/sales*100 = 0.34 Net income/Total Assets=0.10 Net Income/Shareholders equity=0.26 Accounts Receivables Ratio Calculation Accounts receivables ratio = Credit sales/Average inventory = 3.26 Demands for working capital Ratio Calculation Current Ratio = Current Assets/Current Liabilities =1.82 Inventories Ratio Calculation Inventory Turnover ratio = Cost of Sales/Average Inventory=2.6 Case Study Analysis 2 Liquidity: Liquidity ratio helps to measure the firms ability to meet short term debt obligations. It. also reflects whether the firm is able to perform an effective working capital cycle or not If this ratio is on the higher side, then it will reflect that the organization is able to meet its. short-term debt obligations in an effective way (Sauaia, 2014) However, it can be also inferred that too much high liquidity is also not good for an organization as it infers that the firm will liquidate very soon in the near future. It has been observed that the current ratio of TUSTPtyLtd has increased by a small percentage. This means that the organization is successful in meeting its debt obligations effectively. Asset efficiency: This ratio assists an organization to measure the efficiency of its financial assets to generate revenue. The higher this ratio is, the more it will be beneficial for the firm. If this ratio is on the lower side, then, it can be inferred that the firm is likely to face production problems due to ineffective assets (Brigham Ehrhardt, 2013). In case of TUSTPtyLtd, the number of days of inventory and number of debtors outstanding is on the higher side. This is not a favourable sign for the organization as inventory will not be used to satisfy customers and debtors will not pay their debts on time. Profitability: The profitability ratios infer the ability of the firm to earn profits for the particular financial year. The higher this ratio, the more it will be beneficial for the firm. This ratio can compare the performance of the organization over a period of time. There are mainly three major types of these kind of ratios. These are operating, net and gross profit (Lin et al. 2014) It can be said that the net profit ratio of TUSTPtyLtd has increased in comparison to the previous year. This is a good sign for the organization. It is recommended that the firm needs to keep its operating expenses low, in order to increase its profit margin. Case Study Analysis 3: Qantas Airlines and Virgin Australia Holdings Limited Vogel (2014) opines that financial ratio analysis helps a business organization to analyze its current business operations in terms of efficiency, profitability, liquidity and gearing status of the firm. It can also be considered as an effective tool to compare between organizations lying in the same industry. It can be inferred that the two given organizations Qantas and Virgin Australia Holdings Limited can be compared in terms of different ratios. Debt-equity ratio (Efficiency) Debt-equity ratio reflects the financial leverage of an organization (Delen, Kuzey Uyar, 2013). The higher the ratio, the more it will be risky for the firm. With the help of debt-equity ratio, the firm can measure the capital structure of the firm (Brigham Houston, 2012). It can be seen that Virgin Australia Holdings Limited has a higher amount of debt percent in comparison with its peer competitor Qantas. From this, it can be inferred that the organization is exposed to financial risk. However, several industry benchmarks vary from one industry to the other one. It has been seen that the average debt equity ratio for the airlines industry is around 91 percent. Therefore, the debt equity ratio for both the firms reflects that they are higher than the industry average. Due to this reason, both the firms are facing severe issues related to long-term debt. This is not a good sign for both the organizations specially, Virgin Australia Holdings Limited. This is reason why, Virgin Austr alia has higher debt equity than its competitor Qantas Airlines has. Current Ratio (liquidity) Current ratio reflects the liquidity status of a business organization. It also reflects how the firm is effective enough in terms of maintaining the working capital cycle for a respective financial year (Leary Roberts, 2014). The main significance of current ratio is that it helps to analyze the capability of the respective business organization to clear all its short-term debt obligations within the current financial period. The industry standard of current ratio is 2:1 and a higher current ratio interprets that the firm has higher liquidity. However, it can be also interpreted that a very high current ratio may not be that effective for a business organization, as it may reflect that the current assets is slowly moving towards obsolete status. From the given case study, it can be highlighted that Qantas has a current ratio of 0.77 and Virgin Australia Holdings Limited has a current ratio of 0.65. From this analysis, it can be deduced that current ratio of Qantas is slightly bette r than Virgin Airlines. It also clearly suggests that Qantas is more or less effective in maintaining the working capital cycle in comparison with Virgin Airlines. However, in industry terms, both the organizations have failed to maintain with industry comparison. Therefore, it is recommended that both the organizations need to clear off their debts on time with an effective utilization of working capital cycle and keep their composition of the current assets as per their business requirements. This is reason why, Virgin Australia has a higher current ratio than its competitor Qantas Airlines has. Return on equity and Return on Assets (Profitability) From an investors point of view, return on equity helps to measure the status of a business organization in terms of profitability. It can be inferred that return on equity also measures the percent of return on the capital amount that an investor or shareholders have invested. If this ratio is on the higher side, then, the firm is said to be profitable and vice versa. This ratio also measures the efficiency of the organization to gain profits from investors money. In case of the airlines organization Qantas and Virgin, it can be inferred that Virgin Australia Holdings Limited has a higher return on equity margin than its competitor Qantas. It can be also inferred that the investors will prefer to invest on Virgin Australia Holdings Limited, as their funds will be used effectively in the firm, rather than the organization Qantas. It is recommended that the organization Qantas needs to take effective steps in order to meet the demands of their stakeholders by utilizing their capital t o invest net profit and net revenue. In case of Return on Assets, it can be deduced that Virgin Australia has performed better than Qantas Airlines. This further reflects that Virgin Australia has successfully utilized its assets in order to generate a higher amount of sales revenue. This is the reason why, the firm is having a higher amount of ROA (3.29%). On the contrary, it can be inferred that the organization Qantas Airlines has failed to utilize their total assets to generate sales revenue in comparison to Virgin Airlines. This is reason why, Virgin Australia has a higher return on Assets percentage than its competitor Qantas Airlines has. Net profit margin (Profitability) Net profit margin ratio interprets the total net profit percentage of an organization in terms of its net revenue (Brigham Houston, 2012). If this ratio is on the upper side, then it reflects that the profitability of the firm is on the higher side. It also reflects that the organization is utilizing its net sales to earn a higher amount net income. In case of the given organization, it is reflected that the organization Virgin Australia Holdings Limited has a higher net profit margin than Qantas. This is a positive sign for the organization as it reflects the profitability of the firm is higher than its competitor has. Apart from this, it highlights that the organization Virgin Australia is successful in minimizing its operational expenses that has contributed successfully in meeting their respective net profit margin. On the other hand, it can be inferred that Qantas Airlines has failed to minimize its operational expenses that has further resulted in a lower amount of net profit margin. This is reason why, Virgin Australia has a higher net profit margin than its competitor Qantas Airlines has. From the above analysis, it can be inferred that the organization Virgin Airlines has performed better in terms of profitability and liquidity than Qantas Airlines. However, on the contrary, Qantas has performed better in terms of efficiency. The main reason is, Virgin Airlines has successfully minimized their operating expenses and performed better in terms of working capital cycle. On the other hand, Qantas has cleared of their long term debts that have directly affected their debt-equity ratio. 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